Industries
Different sectors. The same focus on useful, clear experiences.
Experience
Clarity earns trust.
At Gulf International Bank, I lead meem’s customer experience across design, quality assurance and digital channel modernisation. My focus is making the customer journey clearer while keeping the systems behind it connected.
Everyday service. Everyday expectations.
At Batelco, my work connected web design, customer journeys and digital transformation. I learned to look beyond the page, to how people discover a service, use it and find support when they need it.
One standard. Many contexts.
At Shell, I worked across MENA on regional digital governance and consistent standards. Six countries, ten websites and one app made the challenge tangible: connect the work without losing the local context.
Less effort for everyone.
Work across Bahrain eGovernment and EWA sharpened my focus on essential services. The design question is practical: can someone understand what to do, find what they need and complete the task?
The next step should be obvious.
At Bahrain International Airport, I worked on information kiosks and wayfinding. It’s an environment where time matters: useful information needs to be easy to find, understand and act on.
Turn belonging into participation.
Designing for sport means understanding both the fan and the participant. I bring brand, digital experience and product thinking together, from Manama Club’s identity to national participation and everyday fitness.
A brand is more than its appearance.
Building egogawa connected strategy to creative direction and delivery. I approach identity and digital expression as one experience: what the brand stands for, how it looks and how it behaves.
New capability. The same judgment.
With HouseX, I use LLMs, agent workflows and GenUI to move from product thinking to working experiences. Design-system rules, testing and human review keep the output coherent, not just fast.
Across them all
Understand the customer, the business and the system. Then make the experience clearer.