Brand Transformation
Manama Club
A fan first. A dream to design.
- Brand strategy
- Creative direction
- Visual identity
Behind the identity
Personal, before professional.
I’ve been a die-hard Manama fan since I was a kid. Designing the club’s identity was always a dream. Getting to do it was a true honour and a responsibility to respect what this club means to its supporters.
The challenge
Modernise Manama Club without losing the recognition and belonging its supporters value.
My approach
Identify what must stay. Explore the crest. Test the direction across kit, merchandise and match day.
The outcome
A connected identity system, from the smallest detail to the biggest stage.
01 · The identity
Familiar roots.
Sharper expression.
A clearer crest, built to hold its character from a supporter pin to a stadium.
02 · In application
One club. Every touchpoint.
New identity. Same belonging.
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